Media Kit · 2026 · @marina.newyorkcity

Marina New York City

NYC Content Creator | Influencer | Independent Press

“I film New York like I never got used to it.”

Portrait of Marina Kapler
Marina Kapler · New York City
320K+Total followers, all platforms
20.3MViews, Instagram + Facebook · 94.5% from non-followers
10.8MViews on the top Reel · next two at 9.9M & 9.8M
2,000+Posts published on Instagram

About Me

The creator behind @marina.newyorkcity

Marina Kapler is a NYC-based content creator, marketing professional, and visual storyteller with a background in media, psychology, and design. She holds an official NYC Mayor’s Office of Media & Entertainment press pass and covers the city’s biggest moments as they happen, from parades and openings to breaking skyline weather.

Specializing in cinematic iPhone videography, she consistently produces short-form content that travels: her top Reels have reached 10.8M, 9.9M, and 9.8M views, and her platforms together reach tens of millions of viewers every month.

My content doesn’t look like advertising. It looks like New York.

Marina silhouetted against the setting sun at the Edge observation deck in Hudson Yards
  • Cinematic Storytelling

    Short-form video where products and experiences are woven into authentic NYC narratives, never overt advertising.

  • Luxury & Lifestyle

    High-end experiences, products, and destinations presented with an elevated, editorial aesthetic.

  • Tech Integration

    Cutting-edge technology demonstrated inside real-world, aspirational New York contexts.

  • NYC Focus

    Deep expertise in New York visuals, events, and cultural moments, with a local’s instinct for what the city will share.

What I Create

Core deliverables

A suite of content creation services built for brand objectives, from product launches to destination marketing.

01

Cinematic Reels & Short-Form Video

15–60 second high-definition videos, shot on iPhone and optimized for platform engagement and discovery.

02

Lifestyle & Product Photography

High-quality imagery that captures the essence of your brand against the most recognizable backdrop in the world.

03

Stories & Real-Time Coverage

10–30 second dynamic stories for immediate audience connection, plus live-feeling coverage of launches and events.

04

Cross-Platform Packages

Tailored content sets deployed natively across Instagram, Facebook, TikTok, YouTube, Threads, and Pinterest.

05

Seasonal & Thematic Campaigns

New York-centric concepts for product launches, events, and seasonal promotions, from Christmas in the city to summer on the skyline.

06

Usage-Ready Assets

High-resolution content delivered ready for paid media campaigns, whitelisting, and organic brand channels.

Content Solutions

Extended production, on request

Photo & Video Team

Access to experienced photographers and videographers on high-end Sony and Canon systems for commercial-grade production.

Licensed Drone Operations

FAA-compliant drone operators for cinematic aerial footage and dynamic city perspectives.

Original Music & Sound Design

Custom compositions by professional musicians, creating a signature audio identity for your campaign.

Extended capabilities are available as add-ons and integrate into custom production packages based on campaign scope.

Collage titled product ready storytelling: Marina on a shoot, the Chrysler and Empire State Buildings, her sunset silhouette at the Edge, and a hand holding an orange iPhone

Media Insights

An audience that finds the content

Updated October 2026. Follower counts verified October 18, 2026; performance windows are the most recent 28–30 days per platform. Pinterest audience from her October 2026 analytics export.

Key Metrics · All Platforms Combined

328,023Combined followers · Instagram, Facebook, TikTok, Threads, Pinterest, YouTube
26.9MCombined views, last 28 days · Instagram, Facebook, TikTok, YouTube
10.8MViews on the top Reel · next two at 9.9M & 9.8M
94.5%Of views from non-followers · discovery, not just the follower list
Instagram@marina.newyorkcity
150,486Followers
17.8MViews, last 28 days
1.9MInteractions
94.5%Of views from non-followers · Meta combined insights

Reels drive 99.3% of views, and the content is built for cold discovery: across Meta’s combined Instagram + Facebook insights, 94.5% of views come from non-followers. 1.9M interactions across 1.18M accounts engaged, a top recent Reel at 2.2M views, and 34,361 profile visits. The audience is most active in the morning, peaking between 6 and 9am. That is what a brand placement buys, reach well beyond the follower list.

Instagram account insights screenshot showing 20,337,131 combined Meta views
Proof · Instagram account insights, October 2026
TikTok@marina.newyorkcity
13,300Followers
3.55MVideo views, last 28 days · ~127K a day
1.8MTotal likes
513Videos posted

Every Instagram Reel is re-cut natively for TikTok’s audience, and the last 28 days (Sep 20–Oct 17, 2026) delivered 3.55M video views, 469K likes, and 70.9K shares, peaking on October 11 with 947.7K views in a single day.

TikTok analytics screenshot showing 3.6M video views, 469.1K likes, and 70.9K shares in the last 28 days
Proof · TikTok analytics, Sep 20–Oct 17, 2026
Threads@marina.newyorkcity
11,878Followers

Meta Verified. Real-time NYC moments, announcements, and conversation with the community.

Threads insights export, page 1: summary with 8,737 views and 5,662 viewers, Sep 18 to Oct 17, 2026Threads insights export, page 2: follower growth and audience demographics
Proof · Threads insights export, Sep 18–Oct 17, 2026
Facebook@marina.nycity
151,275Followers
6.2MViews
347,463Engagement, last 28 days
+15,268Net new follows, last 28 days

In the last 28 days (Sep 20–Oct 17, 2026) the Page drew 5.5M views and 347,463 engagement: 283,683 reactions, 18,083 shares, and 5,060 comments. The audience is 53.2% United States, with New York City alone at 45.5% of the city audience, and women are the majority. Driven by the same NYC-first short-form video.

Facebook engagement overview screenshot showing 347,463 engagement in the last 28 days
Proof · Facebook engagement overview, Sep 20–Oct 17, 2026
YouTube@marina.newyorkcity
726Subscribers · +32 in the last 28 days
24.2KViews, last 28 days · trending up
86.7Watch hours, last 28 days

A small channel, still growing: Shorts and long-form parade coverage, trending up with 24.2K views in the last 28 days (Sep 20–Oct 17, 2026), 2K more than usual.

YouTube Studio channel analytics screenshot showing 24.2K views and 726 subscribers
Proof · YouTube channel analytics, Sep 20–Oct 17, 2026
Pinterest@marinanewyorkcity
358Followers
200,000Total audience, last 30 days
70.7%Female audience · 23.9% male
65%Share interested in travel

A search-driven discovery channel: 358 followers · 200K monthly audience, and nearly three-quarters of that audience is 18–34 (18–24: 37.2%, 25–34: 36.9%, 35–44: 9.7%). Top countries: United States 13.4%, India 12.3%, Mexico 7.1%, Indonesia 6.8%, Russia 4.5%. Top metros: New York 12.0%, Los Angeles 5.4%. Travel is the audience’s #1 interest, so the NYC photography lives in trip planning, mood boards, and saved itineraries.

Pinterest overall performance screenshot showing 390.32K impressions, 27.72K engagements, and 188.93K total audience in the last 30 days
Proof · Pinterest overall performance, Sep 18–Oct 18, 2026

Audience by age (Instagram)

25–34
28%
35–44
21%
45–54
16%
55+
21%
18–24
12%

Two-thirds of the audience is 25–54: travelers planning trips, locals planning weekends, and buyers with disposable income.

Where they watch from

  • New York City#1 City
  • United StatesTop Country
  • São Paulo · IstanbulTop International
  • Mexico City · Buenos AiresTop International
  • Seoul · LondonTop International

A New York core with a worldwide travel audience: the exact mix for tourism, hospitality, and lifestyle brands.

Equipment

Shot on iPhone, finished like film

A mobile-first kit built for speed in the field and a signature cinematic grade, her own “Dark Glow” look.

Main Cameras

iPhone 17 Pro Max (+ 16 Pro Max), filming in 4K 60 with HDR. Insta360 Ace Pro 2 and Insta360 X5 for action and 360° coverage.

Stabilization

Insta360 Flow 2 Pro gimbal for smooth tracking shots through crowds, parades, and city streets.

Professional Accessories

SmallRig full creator kit, Sandmarc telephoto lenses and filters, mobile lighting and storage for full-day shoots.

Edit & Grade

Edited in Meta Edits and CapCut, finished with her signature Dark Glow preset, the look her audience recognizes on sight.

PGYTECH RetroVa Vintage Imaging Kit

Retro-styled iPhone imaging kit with a physical shutter button, vintage dials, and a 2.35x optical telephoto lens.

Scaling up: additional professional equipment and videographers, including licensed drone operators, are available on request for larger-scale productions. See Content Solutions above.

Partnerships & Clients

Brands that have trusted the feed

From Apple and the Empire State Building to hospitality, attractions, and the gear she shoots with every day.

…and more. Campaign references and case details available on request.

Testimonials

What partners and viewers say

“The Insta360 team absolutely loved your videos. You’ve created such amazing content throughout the campaign, and the team mentioned they’ll be considering you for future collaborations as well.”
Insta360 Team · Campaign Partner
“Thank you so much for joining us at the event. Our team really loved the video you posted; it perfectly captured the energy of the day.”
Event Host · Brand Partner
“Let me just say you are one of the best photographers that capture New York City. Your skills are always phenomenal.”
Follower · Instagram
“Your videos are honestly stunning. I’ve been to New York for the very first time last year and completely fell in love with the city; seeing your pictures in my feed makes me feel as if I’m still there.”
Follower · Instagram
“Thanks so much for your cooperation and for sharing the Reel! We really appreciate all your effort and support throughout the collaboration.”
PGYTECH · Campaign Partner
“Thanks so much again, we really enjoyed working with you on this and we are so happy with how everything turned out!”
Edge · Marketing Agency

Partner With Me

Let’s put your brand inside the city

Marina New York City is committed to delivering exceptional value and measurable results for brand partners. Campaigns operate with full transparency and adhere to all New York State and City guidelines regarding influencer marketing and pay transparency.

Investment: all campaigns are custom-built based on scope, creative direction, and usage. Expanded deliverables, team production, and paid media usage rights are quoted separately.

For inquiries and tailored proposals, please get in touch.

Start a Partnership

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Campaign Calculator

Estimate your campaign

Tick the deliverables you need and set quantities. The estimate updates as you go.

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Estimated total (starting at)

$2,000

Every campaign is different. These are starting estimates, all details are discussed individually.

The Instagram Reel rate is Marina’s confirmed base rate. Story, photo, and add-on figures are starting estimates.